About Us

Founded by fitness expert Rob Lander, Fisikal is one of the most respected health and fitness technology companies in the industry.

Rob started as a personal trainer 25 years ago working with celebrities and high-end clients in London and specialising in training motor racing drivers. After maxing out at 50 sessions a week, with little time to focus on his diary and the financial side of his business, Rob believed that technology would be able to leverage his time more efficiently. Rob wanted to be able to automate his diary, remind clients of appointments, keep a record of all sessions and finances and support his many clients with programs and behavioural change reminders.

The idea was built and Fisikal (fiscal – iCal) was born.

In 2011 Fisikal was launched.

The team grew and soon started selling the system into Health Clubs in the UK. In the last 7 years clients all over the world from Health Clubs, Studios, Personal Trainers, Fitness Education Companies and Fitness Product Manufacturers have asked for more features and the software now has over 50 separate modules.

How it all began

Rob Lander CEO

Rob has over 20 years experience in the Health and Fitness industry, as a former personal trainer who built a successful business of 50 sessions per week. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.

Rob was the guy with the problem and is the content matter expert. Rob started with little knowledge of technology other than the vision that one day we would all be using it for many areas of our lives.

Organisations all over the world now come to Fisikal seeking our advice on how systems and processes can be optimised. As Rob has worked in all areas of the Fitness Industry this gives him multiple perspectives to help advise on how solutions could be created but also with his advanced knowledge of technology – what the future holds and how we can adapt internal processes so they can leverage technology efficiently.

Emma Excell COO

Emma heads up the operations team. Emma has over 4 years experience in investment banking and over 14 years international property development. Emma has a degree in economics, provides business analysis, digital marketing strategies and project management skills.

Emma is charge of everyone at Fisikal and we like it that way. Emma keeps us all in check and has great vision for the products and how they are executed.

Mike Asplin CFO

Mike heads up the finance at Fisikal. Mike has over 20 years experience in investment banking focused on derivative trading. Mike has 9 years experience as an active Business Angel and non-exec board positions.

Mike is the guy that always makes his wife a cappuccino at a specific time and in a specific way every day of the week. He is the person that keeps all the finances in check, making sure we stick to budgets and are as efficient as possible within the business. He also shouts at us when customers pay us late, so please be nice and pay us on time!

Alex Johnson Digital Project Manager

Alex has a degree in Information Technology from his home town of Auckland, New Zealand which has contributed to a wonderfully diverse career and work in over 20 countries. Alex has been working with software teams and developing for mobile devices since 1994 (anyone remember the Apple Newton?).
Alex joins Fisikal after 12 years of working in the fitness industry with Fitness First; making the switching from being a customer of Fisikal to working directly with the development team to help improve the flow of information with customers and to maintain the high quality that Fisikal software is known for.

Nirav Ganju-Cass

Nirav is a final year student of Design Engineering at Imperial College London where he has developed skills in digital design, users flows, and data analytics. He has worked on a range of user-centered projects, capturing client requirements and using them to develop practical but innovative solutions. He has brought his experience to Fisikal where he helps tailor our software to our clients’ requirements with new functionality and enhancements.

He also helps to investigate and resolve any technical problems that our clients might experience in order to keep their digital business running smoothly. Having spent six months with Fisikal on placement, he is returning to work part-time while he completes his studies.

Anton CTO

Anton started his engineering career in 2008 at Itransition. Graduated from Faculty of Applied Mathematics and Informatics of Belarussian State University in 2011. Anton has worked on projects of various sizes and technologies, including web, mobile applications, Facebook apps.

Anton joined Fisikal shortly after Yegor and he started by building our first Trainer app which we started in 2009 – just 1 year after the iTunes App Store launched! Anton has skill set that crosses both front end / back end and mobile app development. Anton innovated the new cutting edge framework that Fisikal now operates on and is the font of knowledge for all things Fisikal.

Yegor Systems Architect

Graduated from Belarussian State University at 2011 (Mathematics, Information technologies). Began as a server side developer and was swiftly promoted to lead developer. In his capacity as a team lead was responsible for key components development, project initiation, planning and successful execution.

Yegor has been part of our team since the beginning. Yegor other than being good fun to be around has an enormous knowledge of technology across the board. Yegor has a skill set which is very rare that covers both web and mobile at the same time. Both Yegor and Anton were personally responsible for overseeing a team of 8 full time web developers deliver FKL 2.0 which took over 2 years as an internal project. At the same time we were on-boarding new health club chains and making all their custom refinements in parallel.

Anton and Yegor both had one of the most popular downloaded games on iTunes App Store for many years – Cham Cham / Road Hog!

Ivan - Web Developer

Ivan is a specialist in Ruby on Rails, PostgreSQL, MySQL, Percona, Redis, Sidekiq, RSpec, Capybara, Cucumber, HTML,CSS, SCSS, LESS, JavaScript, jQuery, ReactJS, Phusion Passenger, Unicorn, Nginx, Docker as well as a whole host of other technologies as well.

For those that don’t understand the technologies listed above, Ivan is in charge of overseeing our team of developers to make the web platform operate seamlessly and continue to innovate our solutions. Ivan is super smart and has a great eye for detail which means that he is able to understand and execute custom requirements with lazer precision.



Taleh - Lead Web Developer

Taleh started his career in IT during his study at school where is was inspired about how powerful programming can be. He taught himself how to program and systematised a number of processes on his home laptop using cryptographic and mathematics tasks.

Taleh has a broad education covering Geography, Economics and Marketing. He graduated from Belarusian State University of Informatics and Radio-electronics (Software Engineer) with distinction. Taleh is continuing his education where he is doing a Masters in Programming Innovation.

During his professional career he has worked on a number of large projects in multiple areas to include real estate, sport & entertainment, beauty, cryptocurrencies, ads and fitness as well. Taleh has a deep knowledge of Ruby, Rails and databases.

He is very kind and cheerful despite the stern look and beard.

Denis - Senior Backend Developer

Denis is a full-stack engineer craving for backend. He graduated from Belarusian State of Informatics and Radio-electronics and has 7+ years in Ruby / Ruby on Rails experience.

During his career, Denis worked with projects in different industries covering a large number of tasks — from creating the micro-service architecture (FinTech) to developing apps from scratch (built JSON API for Salon Suites apps, the API that provides a tool to build your own beauty salon app using default components and customize it for your needs).

Denis worked as a Team Lead at Corevist company that was rated one of the fastest-growing private companies in America – Inc. 5000 (B2B eCommerce).

Being a strategic-thinking person, Denis likes challenges and elegant solutions. A perfectionist with a good sense of humor. Avid traveler.

Vlad - Backend Developer

Vlad is a specialist in Ruby / Ruby on Rails, Elixir / Phoenix, PostgreSQL, MySQL, Redis, Sidekiq, RSpec, ReactJS, Nginx, Docker as well as a whole host of other technologies as well.

Vlad prefers backend development using microservice architecture. He has worked in many interesting projects and has useful experience in optimization of the back-end side in big platforms. Vlad does his job responsibly, so he writes well-tested code.

Sasha - Lead App Developer

Sasha graduated from Yanka Kupala State University by Belarus at 2015 (Mathematics, Information technologies). He has more then 5 years of experience working with Xamarin Cross-Platform applications and technologies such as Xamarin iOS, Xamarin Android and Xamarin Forms. Sasha has successfully to published dozens of  iOS and Android mobile application in a variety of apps to include Fitness, Online Shop, Navigation, 2D Games, News, and Business.

Sasha has a thirst for knowledge and education and is always available to assist and support other team members.

Andrei - App Developer

Andrei is an extremely experienced C#NET and Xamarin developer, which means he is super proficient at making native mobile applications. In fact he is one of the top 3 Belarus GitHub C# developers! He loves open source development!

Andrei has a Specialist degree (between Bachelors and Master degree) Faculty of Computer Systems and Networks Belarusian State University of Informatics and Radio-electronics, Andrei is also working towards his Masters degree too.

Andrei is our newest team member at Fisikal and the guy in charge of our mobile development team. Andrei has helped us delivery many custom branded mobile applications for our client and is also making sure our own apps leverage cutting edge solutions wherever possible – to keep us ahead of the competition.

Ksenia - QA

Ksenia is highly motivated QA with experience in different spheres of testing, including API, databases and UX testing. A competence to design test processes, methods, and scenarios. She has more than 4 years of experience working as QA both with web and mobile apps.

Graduated from Belarusian State University of Informatics and Radio-electronics as a Software Engineer. Technical background helps her to explore the system from different angles and understand jokes of developers.

Ksenia believes that teamwork and self-improvement is the most important part of the development process.

Nick Hillson

A Creative Director with over 20 years experience developing product and brand, Nick spent his formative years as Head of Design for a large international leisure supplier, Escape Fitness, helping them build their reputation for innovation, quality and design.

More recently Nick has been working with entrepreneurs and business owners in tech, property, energy renewables, education and leisure, supporting them to realise their brand and product vision. His flexible and creative approach, allied to his sharp design sense contributes not only to design but also to product planning and business strategy.

Rob - Integrated Portal Developer

Rob is a specialist in HTML5, CSS3, SASS, LESS, PHP, Javascript, JQuery, WordPress, WooCommerce and lots more. Rob works with Fisikal to help create custom integrated user portals that brings the functionality in Fisikal to life in external environments embedded within our customers own website or as part of their own website.

Rob has a strong eye for detail and a very broad experience of working with a diverse range of clients to help them created integrates portals and stand alone websites over the years. Rob is also one of the early innovators of WordPress and generally nice guy!

Katie Lewis - Consultant

Katie has created, implemented and managed communication strategies for many of the biggest brands in fitness. The projects and clients have been, and remain, extremely diverse but all are linked by an ambition to drive more physical activity.

Katie works with a network of freelancers delivering multi-channel, B2B and B2C strategies which raise brand visibility and promote business growth.

Prior to her move into the world of communications, Katie spent 10 years working in operations, managing health clubs, building on the practical knowledge gained from her time at Carnegie College, Leeds Metropolitan University, where she studied for a BA (Hons) degree in Human Movement Studies.

Katie is working with Fisikal to increase commercial brand visibility, encouraging businesses to engage Fisikal in the provision of an online digital business management solution.

Nicky Jobson - Consultant

After graduating from Loughborough University with a degree in Sport Science and Management, Nicky was motivated to pursue a role in the fitness industry. Combining this with a passion for communication, Nicky quickly progressed to a Senior Management position in a specialist sport, fitness and wellness PR agency, working with some of the top brands in the business.

Nicky has won CiPR awards for her campaigns for Westway Sport & Fitness and the England Athletics ’Run Together’ campaign and with a Google Digital Marketing & Leadership qualification under her belt, Nicky now runs her own successful Communications Consultancy, utilising her industry knowledge and maximizing the network of contacts at her disposal to support her clients.

With experience managing media and influencer events, ambassador activation, product launches, trade and consumer PR strategies, creative campaigns and social media, Nicky has expert knowledge on how to communicate with your audience, expand your reach to drive sales and get your message heard.