Early this year, Everyone Active launched a trial of Fisikal’s custom-built digital PT management app across 12 sites in a move to create an experience driven, efficient process that linked members to trainers.
Ben Beevers, Everyone Active’s Group Development Director, explains: “This trial has been a huge success. Since launching the Fisikal PT app, we have increased PT bookings by over 60% at the trial sites.”
“These results have driven positive financial figures, with PT income increasing at participating sites. We’ve also received great feedback from our PTs, who have highlighted the greater flexibility and reduced admin time that the app has allowed.”
By digitising the PT model, Everyone Active has provided its trainers with an environment in which they can thrive, digitising the management system to support their build of a financially sustainable career whilst making it seamless for members to engage their PT services.
From a trainer standpoint, Maria Giordmaina, Everyone Active’s Personal Trainer at Stratford Leisure Centre adds: “The Fisikal app is really user-friendly and helps manage the entire PT booking process at just the touch of a button. In return, this saves me valuable time, which I can now spend supporting my clients.”
Due to the success of the app, a custom-build which took Fiskal just eight weeks to create from concept to launch, Everyone Active plans to integrate it across a further 117 sites by the end of 2023.
“The app provides real-time insight at an individual, and enterprise level.” Beevers continues. “By 2024, we’ll have oversight on how our whole PT business is operating, allowing us to make more informed decisions, continually adapting for the benefit of both members and PTs.”
Rob Lander, Fisikal’s CEO, concludes: “What a success! Digitalising PT and adopting a more centralised model has provided tangible results, an enhanced understanding of the business and we’re looking forward to supporting Everyone Active on the future rollout.”
